Watch for buy: The World’s Leading Watch Market

Watch Collection I Chrono24

Watch Collection

Start Your Online Collection

With the Chrono24 Watch Collection, you can take your watches on the go and track their performance anytime, anywhere. As a collector, what more could you want?

  • Manage your watch collection online
  • Add new watches quickly and easily
  • Enter important information and upload pictures
  • Track the market value of your watches
  • View historical and future performance figures

Take Your Watches Wherever You Go

It’s your watch collection as you’ve never seen it before: online and at your fingertips on your smartphone. Follow interesting watches, research market values, and maintain your Watch Collection wherever and whenever you want.

Monitor Financial Performance

Whether it’s watches you own or models you’re interested in, you can have timepieces appraised and keep an eye on their future performance. Our unparalleled database is always expanding, and we calculate new market values for each watch every day. Your watch isn’t in our database? Great! Unique timepieces help us improve the Watch Collection and grow our database.

Start Your Collection and Reap Additional Benefits

  • Personalize your collection

    Lend your Watch Collection a unique touch with your own information, pictures, and notes.

  • Automatic collection

    Anytime you purchase a watch on Chrono24, it is automatically added to your Watch Collection.

Add a Watch Now

Start your online watch collection in a few easy steps. Simply enter the watch’s reference number, add details like pictures and notes, and start tracking its performance.

You can find the reference number here:

Build Your Collection With Photos

Download the Chrono24 app now and add models to your Watch Collection using the Watch Scanner. Whether it’s on your wrist, in a magazine article, or in a display case, all it takes is a single photo to add a new watch to your online collection.

Install the app to try it now:

Over 700,000 satisfied watch buyers worldwide

Chrono24 dealers receive great ratings: 4.8 out of 5

July 30, 2023

Submariner (No Date)

Received: July 23, 2023
Shipped from: United States of America

The dealer was very responsive and the watch was just as described. Thanks


United States of America

July 28, 2023

GMT-Master II

Received: July 11, 2023
Shipped from: United States of America

The dealer was excellent to work with. Ther was a shipping problem but totally due to UPS and not the dealer. I would use this dealer again.


Douglas P.
United States of America

July 27, 2023

Day-Date 36

Received: July 13, 2023
Shipped from: United States of America

Incredible quality and price for the watch I purchased, I would 100% buy from them again with a blink of an eye.


James J.
United States of America

July 26, 2023

Black Bay GMT

Received: July 21, 2023
Shipped from: Australia

Fantastic, exactly as described in the listing, packed expertly, brilliant value. Coming back again!


Jonathan S.

July 25, 2023

Seamaster Diver 300 M

Received: July 19, 2023
Shipped from: Spain

Highly recommended! Watch in exact condition as described, fast shipping and courteuous communication.


Mika K.

July 24, 2023

GMT-Master II

Received: July 18, 2023
Shipped from: The Netherlands

Great experience. Very fast and good communication. Fast delivery, watch ad per description.


Franck L.

July 20, 2023

Datejust 36

Received: July 5, 2023
Shipped from: Japan

Brilliant communication and user professional – would definitely recommend!


Nathan T.

July 17, 2023

Speedmaster Reduced

Received: July 12, 2023
Shipped from: United States of America

Excellent service. Would absolutely bug another watch and recommend to anyone!


Joseph D.
United States of America

July 17, 2023

Oyster Perpetual 31

Received: June 27, 2023
Shipped from: United States of America

The watch came super fast and was exactly as expected. Would use these guys again!


Lacy M.
United States of America

July 10, 2023

Girard Perregaux

Received: June 30, 2023
Shipped from: United States of America

Good seller. Would be even better if seller can contact me via email to share instructions on how to use the chronograph function of the watch.



June 30, 2023

Seamaster Diver 300 M

Received: June 23, 2023
Shipped from: United Kingdom

well presented and accurate description of watch and excellent communication.
would use again.


brian r.
United Kingdom

June 28, 2023

Speedmaster Professional Moonwatch

Received: June 20, 2023
Shipped from: Japan

Great price, great piece, great service and communication. Looking forward to working with them again!


United States of America

Buy and Sell Used Luxury Watches Online

Buy and Sell Used Luxury Watches Online | Crown & Caliber

The Smarter Way to Buy or Sell a Watch



Our Story

Your next tool watch is $400 off. Save $400 on pre-owned Breitling timepieces. All purchases complemented with our 2-year warranty.

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We do more than just sell watches, we believe in doing things differently. By putting our customers first and investing in our team, we guide and empower you to buy or sell with confidence.

How We’re Different


Lon Graham

11 May, 2022

The Crown and Caliber team did a great job of communicating what to expect. Then, they delivered on it. The team made it very easy to work with them. Thank you for a great experience.

Paul Yelton

9 May, 2022

Great experience. The website is easy to use. The process was efficient. I had a few newbie questions after I received my watch and the responses were quick and detailed. I would definitely use them again.

Steve Smith

21 July, 2022

Crown & Caliber is outstanding. The website is very clean and well-organized, and has all the information you need. Delivery was fast and came with over-the-top packaging… didn’t expect a 1-foot cube box for a watch, but then, they deal in pricey watches. The one I bought is exactly as pictured and described, and I’m very happy with it. Only complaint is the flood of marketing emails I get from them now, 2-3 a day. But I can filter spam, and have been for a long time.

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Crown & Caliber is The Smarter Way to Buy or Sell a WatchTM. An exclusively online marketplace for pre-owned luxury watches, Crown & Caliber is dedicated to taking the fear and skepticism out the watch buying & selling process. Browse our online catalog of pre-owned luxury watches from popular brands such as: Rolex watches, OMEGA watches, TAG Heuer watches, Breitling watches, Cartier watches, Panerai watches, Patek Philippe watches, IWC watches, Hublot watches, Audemars Piguet watches, Jaeger-LeCoultre watches, and more. Every watch we sell is authenticated by our staff of Swiss-trained watchmakers and comes with our 2-year warranty . By placing value on quality, Crown & Caliber has become the most trusted marketplace

How to choose a watch and not miscalculate?

“Which brands of watches are the most valuable and do not lose their relevance, value over the years?” – this question is asked by all those who collect watches, or wish to purchase an expensive accessory in the near future. The truth is that the answer to this question is quite complex and it is impossible to predict what will cost the same in the future as it does now.

If you’re a watch connoisseur, you’ve probably heard of the huge price differences in the regular and aftermarket Rolex sports watches, Rolex 116710BLNR, Rolex Yachtmaster 116621, Omega Speedmaster moonwatch .005, Hublot and other branded watches. When buying these models, it is best to study the secondary market, and then go to jewelry stores. The value on the secondary market differs significantly from the regular price and can reach a difference of even 30,000 euros.

The value of a watch

You’ve also probably heard a lot of people saying that a watch is a great investment and it really is. Some watches do retain their value over the years. Watch Pawnshop is the best solution to buy watches without losing money in the future. This topic is quite complex and there is not a single exact answer and truth in it.

Luxury watch brands as an investment

Let’s start with the topic of buying watches for investment purposes. We will not only introduce you to the many brands that you should first of all pay attention to. We will also introduce you to a few tips and tricks when buying a watch that will best retain its value.

The topic of buying watches for investment is controversial. The reason for this is that there are people who say: “If you love watches, you don’t need to worry about whether they will lose value in the future. ” They believe that learning value limits you from buying watches you really like just because you don’t want to lose money.

Another part of the people claim that if you ask the question: “What brands and watches are the most valuable?”, then you are not a real watch connoisseur. There is also an upside to this question in that you won’t go wrong buying a watch that won’t cost much less in the future and won’t lose money selling it. Watches are also expensive, so if you make a mistake with the purchase and buy a watch that does not retain its value, you will lose money during the sale. Some do not care, because they believe that all the time when they had a watch, they brought them joy.

Buying used

Buying used watches is often the best solution to minimize loss in value, as is the case with cars that often depreciate. Watches depreciate when they are purchased in stores and then sold on secondary markets. Therefore, we advise you to visit the watch pawnshop in Moscow in order to minimize subsequent losses in the value of the watch.

Of course there are exceptions, watches of extremely popular brands do retain their value in the future, but this is not the case for most watches.

For example, if you look at Hublot watches, the retail value of which is approximately 90,200 euros, and in the secondary market they cost no more than 55,000 euros. Agree, this is a huge difference. Therefore, the decision to purchase watches in the secondary market in most cases minimizes your losses on the subsequent sale.

Which watch does not lose its value in the secondary market?

It is important to look at the exclusivity, prestige and respect of a watch brand. Usually such watches will retain their value for several years ahead and it is possible to sell them on the secondary market for the price that was previously purchased. Another important point, some watches in the secondary market are much more expensive than in stores. And all because there is a huge demand for them, which exceeds the number of released models. Then the only solution is to buy in the secondary market.

Watch brands that hold their value well in the secondary market:

  • Rolex
  • Jaeger-LeCoultre
  • Vacheron Constantin
  • Audemars Piguet
  • Patek Philippe

Before buying a watch, study its demand in the secondary market. If there is no demand for them at the moment, then the price will be lower than the one for which you purchased the brand earlier.

Some brands have been increasing the price of their watches for several years. And let’s face it, it’s a good investment. For example, Rolex steel watches. Look at what the retail price was 10 years ago and what it is now. The cost is significantly different, respectively, on such watches you can make good money when reselling them in the future. Such brands can be bought both new and used watches in a pawnshop and in a store, but the cost is much higher.

Which watches lose value in the secondary market?

If you look at how much a watch depreciates when it is bought in stores and then sold on the secondary market, you can see the difference. Brands that have no value, like Rolex, tend to lose 40 to 50% of their value.

These brands include:

  • Tag Heuer
  • Breitling
  • Omega
  • Longines
  • Raymond Weil
  • Maurice Lacroix
  • Frederique Constant

If you buy such brands in the secondary market, in most cases you can not lose money. The degree of depreciation of watches depends on many factors such as condition, supply and demand. This means that certain branded watches that do not retain their value well can hold their value very well if they are in demand and in excellent condition.

Used watch original: demystifying buying

In this article:

  1. Benefits of buying an original used watch
  2. 4 myths about buying a used original watch
  3. Ways to distinguish fake Swiss used watches from the original
  4. Best used watches to buy

“Is it worth buying an original second-hand Swiss watch?” – this question is often asked by people who want to have a really worthy chronometer, but doubt the expediency of overpaying. In addition to the financial side, there are still concerns about the quality of the purchased watches. Also, buyers are afraid to run into a fake, which is passed off as the original mechanism.

It cannot be said that the used watch market is completely clean and there are no counterfeit and scammers. However, the purchase of used luxury watches is not so risky and not profitable. By following certain rules, you can buy models that will only increase in price, and their prestige will always emphasize the status of the owner.

Benefits of buying an original used watch

Products of well-known Swiss companies practically do not change in price over time. Collectors, whose hobby has become a business, prefer watches from famous brands.

In addition, models with an unusual design are constantly in demand. Even if it is a piece from an obscure manufacturer, the technical features make it attractive to those who invest in chronographs. Uniqueness combined with high status is always valuable, so exclusive watches are consistently in demand among buyers.

One of the main components of the cost of such products is the technical condition. If they were repaired in a regular workshop, and not in a branded one from the manufacturer or in an authorized service, the value can become significantly lower. The fact is that each company requires compliance with a number of conditions when servicing their models, and private specialists do not always take this into account. If you are purchasing a used watch, choose one that is in very good condition, otherwise you may end up spending more on repairs.

Collectors choose models based on the following criteria:

  • famous brand;

  • design features;

  • limited edition;

  • excellent condition of both case and mechanism.





There are many reasons why an expensive watch from a well-known manufacturer is popular even second-hand:

  • Financial benefit. As soon as you put a new, just purchased accessory on your hand, it immediately becomes “used”, losing almost 30% in value. A month later, it is considered second-hand, and its price drops sharply, although this usually does not affect the quality and appearance. New Swiss watches are not cheap. But the purchase of a used model allows you to save up to 50% of the original price.

  • Profitable business. For many collectors, their occupation is not only a favorite, but also a profitable business. Buying and further reselling used watches of famous brands brings good money. Thanks to the stable euro exchange rate and inflation, elite models are constantly growing in price. Some copies were sold at a sixfold markup just five years after they were purchased.

  • Absence of “childhood diseases”. It is a big mistake to think that a new watch made in Switzerland will work without problems for several years in a row. In fact, in the first years after release, they are most prone to breakdowns. (Specialists just call them “baby sores”.) A movement that has worked for some time is in most cases more reliable than a newly released one, so used watches are a priority in this matter.

  • Durability. Elite used mechanisms in good condition – a guarantee of their long-term performance. Well-established manufacturers promise almost a hundred years of watch service. Such models are usually equipped with sapphire crystal, which is difficult to scratch. Contamination of the case, if any, can be carefully cleaned.

4 myths about buying used original watch

  1. It is impossible to buy a real copy from the hands.

    The biggest concern for buyers in the secondary market is whether they are being offered authentic. Because of the fear of buying a fake, many are distrustful of the resale of watches.

    The experience of the 90s saved the Russians from naivety and instilled in him suspicion and caution. Defaults and bank failures, denominations, pyramid schemes and other frauds have taught the buyer to pay more, but to be sure that he will not be deceived.

    But, as you know, even a new watch in a package with original logos and real documents may turn out to be a fake. And even the number engraved on the case will match the one indicated in the product passport – it is not difficult for fraudsters to put it on the back cover of a fake copy.

    Therefore, the skills and professionalism of an expert appraiser in determining their value play an important role in the purchase of used watches. It is also necessary to check the product for cleanliness – whether they are associated with violations of the law and other problems. The services of a specialist cost an average of 50 to 100 euros. In a thrift store, the cost of the examination is included in the final price of the copy. However, the buyer himself should be aware of the signs of a fake, then he will avoid the cost of assessing obvious fakes.

  2. Items purchased from the store are in perfect condition.

    The only watches that will be in perfect order are those that are in the manufacturer’s warehouse. (And even then, not always.) On the way to the display case and counter, anything can happen to them, including damage not visible to the naked eye.

    As a result, in the salon you can often find products that have been polished after inaccurate fittings or they have been repassed if the lubricant has lost its qualities from long-term storage under lamps.

    Discounts for such instances, most likely, will not be. But in the secondary market, after an examination, the price of such a watch can fall two to three times. At the same time, it is worth considering that in most cases completely new mechanisms are sold there – for example, gifts are often sent there that did not fit. Therefore, it is “by hand” that you can buy very interesting chronometers at an affordable price.

  3. Resale entails losses.




    The secondary watch market is developing slowly, mainly because those who bought expensive watches in the salon are afraid to sell them cheap, or even suffer significant losses. Because of this, offers are limited. However, after this accessory has already been bought from hand, its price drops minimally. Therefore, the purchase of used watches, but the original, is cheaper by a third, or even half of the salon, – a double-edged sword.

    Collecting chronometers is only developing today, and true connoisseurs are learning to find those models that can be bought inexpensively, but whose price will continue to grow.

  4. Limited choice of models in the secondary market.

    Here it is important to understand what country we are talking about. In Russia, for example, in comparison with Europe or the USA, sales in the primary market are active, but not so much. As a result, the residents of the Russian Federation do not have so many expensive watches, respectively, even fewer used ones are sold.

    The specifics of the Russian market is such that limited, collectible and rare models are practically not in demand. In the country, the attitude towards watches resembles the attitude towards cars – if there is a new model, the old one is no longer interesting, it is no longer needed.

    But when it comes to watches, just like with cars, you need to know that some models skyrocket in price when they are discontinued. In the West, this understanding has already come, and at auctions you can see simply incredible prices for many copies. In Russia, this market is still too young, so so far few people have come to the conclusion about what a profitable investment it is to buy a used original watch for men or women, especially rare or vintage ones.

Ways to distinguish fake Swiss used watches from the original

A real connoisseur should be able to distinguish copies from the original:

  • Package. Real Swiss watches are packaged in an elegant box made of quality materials, often with gold embossing. Even inexpensive goods are designed, though more simply, but just as elegantly. The details of the manufacturer are indicated on the bottom of the package. Inside there is a product passport, where you can find all the data on it, including origin, date, place of sale. The information is confirmed by the seal of the manufacturer or seller. However, fakes can also be packaged neatly, similarly to original products, they may have documents. They can be distinguished by a number of additional details.

  • Weight. Copies usually weigh less, as their mechanism is simpler and therefore lighter.

  • Belt, bracelet. It is most often difficult to tell from the dial whether it is a replica. Therefore, you need to pay attention to additional accessories. Manufacturers of fakes save on materials, which gives them away. If we have an original in front of us, then the skin will be stitched perfectly, there will be no creases when folded; metal bracelets are polished with high quality, including the side adjacent to the hand. It is also worth paying attention to the engraving, if any.

  • Glass. In fakes, it is often seen that it does not fit snugly against the body, has flaws. There is an easy way to check if an expensive sapphire glass is really used: if you drop water on it, it will gather to a point. If not, you have a fake.

  • Arrows. Replica makers often do not align this detail – this is very noticeable when you look at the watch from the side. You can compare the length and thickness with those declared by the official manufacturer.

  • Date of. A feature of Swiss watch houses is that all numbers are visible from any angle. They are located clearly in the center of the window, the distance from the borders on the left and right, as well as at the top and bottom, is the same.

  • Clockwork crown. Many brands make a feature out of it, like Rolex, for example – he engraves a crown on this part. In fakes, some branded elements are missing, say, a rubber protective ring.

  • Jewelry elements. Accessories from famous manufacturers are status, therefore they are often decorated with precious stones. Similar decor can be in copies, but due to cheaper production, gems will be poorly processed, unreliably fixed, and of poor quality.

One of the best ways to identify the authenticity of a used Swiss watch is to check the number on the bottom case against the certificate that came with the watch. In addition, the documents for the mechanism contain information about dealers who have received the right to sell models of this brand, a list of warranty workshops, and instructions for use. You can use the search by code, and if it is not available, contact the manufacturer, who will provide the necessary information. In case of doubt, and also if the product passport is missing, it is recommended to contact authorized service centers. The craftsmen who work there know how to distinguish fakes from originals.

Best used watches to buy

  • Tag Heuer Monaco

This watch is a Swiss-made legend. A classic that never goes out of style. One of its adherents was the famous actor and racer Steve McQueen. Reliability approaches 100%. Every piece is tested before being sent from the factory to the warehouse and beyond: 16,000 shocks and 100,000 intense movements. For solid, but at the same time active people, this is the best option.

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Hours with a hundred years of history. The design is made in a classic style, but has an interesting detail – a dial that turns over. Some models of this line have unique features, such as the dial of the Reverso a Eclipses, a miniature covered by a sliding shutter.



  • Omega Speedmaster



The first watch that went into space, after which it acquired the status of a cult. Originally intended for motorists. For a long time they were incredibly popular with auto and motorcycle racers. The Apollo-Soyuz, beloved by many, has an additional dial made from a piece of meteorite. No less interesting for connoisseurs of Apollo 15 and Apollo 17, the release of which was timed to coincide with the landing of the Apollo 15 astronauts on the moon.

  • Breitling Navitimer

Another classic model with a history dating back to the 19th century. The watch is distinguished by a very complex, but at the same time incredibly accurate mechanism. Designed for those who appreciate every second of life.

  • Cartier Tank

These Swiss watches have a huge number of fans – scientists, writers and even members of royal families. The difference between the model is a rectangular shape, although there is a pattern in the line that can be called a work of art – Tank Folle, which has an uneven dial of waves.