Tv built in roku: The best Roku TVs in 2023

You Can Now Buy a TV That’s Entirely Made by Roku

Roku now makes its own TVs. 


Roku now makes its own TVs. The Roku Select and Plus series televisions were announced at CES in January and hit shelves this week. There are 11 Roku TVs in total, spanning two different lineups and ranging between 24 and 75 inches. Prices start at $150 and top out at $1,200. These new Roku models are currently available only in Best Buy stores or online.

The Roku Select series is the basic line, available in a mix of HD and 4K models. The HD versions start at $150 for a 24-inch TV and offer sizes up to 40 inches, which costs $280. 4K offerings begin at 43 inches for $320 and continues up to 75 inches for $800. The HD TVs come equipped with Roku Voice remotes, while the 4K sets offer an Enhanced Roku Voice Remote, which adds private listening via wired headphones and a lost remote finder — a feature that once was exclusive to the Voice Remote Pro. Both remotes are superior to the basic versions found on competing entry-level Roku smart TVs like the TCL 4-Series.

The Roku Plus series is the step-up option with a lineup entirely in 4K, featuring picture-enhancing extras like Dolby Vision high dynamic range, local dimming, QLED for enhanced color, Dolby Atmos-certified speakers and a Voice Remote Pro. The Plus series also support private listening via Bluetooth headphones paired directly to the TV, a feature long available from rival Google TV and Amazon Fire TV models. The Roku Plus series comes in a 55-inch model for $650, a 65-inch version for $800 and a 75-inch option for $1,200. 

These TVs are Roku’s first foray into TV manufacturing. Previously, Roku had been content to work closely with its partners to bring Roku-branded TVs to the market. Those TVs from TCL, Hisense, Sharp and others offer a range of sizes and picture enhancements. According to Roku, those partnerships are not going away. 

“These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations,” Mustafa Ozgen, the president of devices at Roku, said in a January press release.  

Roku has partnered with Best Buy to offer its new products exclusively, so for now they won’t be available at Amazon, Walmart, Target or other retailers. Amazon followed a similar path when it released its own branded TVs in 2021. The Fire TV Omni and Fire TV 4 series were initially sold only at Best Buy and on Amazon, while Fire TVs from other partners were sold at different retail outlets. 

So far, it looks like Roku will not be pushing the technical limits on its TVs, so don’t expect top-level image quality. While the Plus series TVs do come with local dimming and QLED, which should help improve image quality, the company has not revealed many more details about these TVs’ picture-enhancing extras. We don’t know exactly how many zones there are, for example.

Currently, TCL’s 6-series Roku TV is the most technologically advanced Roku-branded TV available — and CNET’s pick for the best TV for the money. The newest version includes mini-LED technology with up to 448 local dimming zones, a native 120Hz refresh rate and gaming-friendly options including a 4K/120Hz input. Pricing is higher than the new Roku-branded TVs, however, with a 65-inch model going for $1,000.

We look forward to reviewing the new Roku TV soon.

What is a Roku TV?

Ryan Haines / Android Authority

Smart TVs are ubiquitous these days, and while big brands like Samsung and Sony occupy significant market share, other options exist. Roku might be known for its streaming adapters, but it also has smart TVs. Here’s a rundown of what a Roku TV is and the models available.

What is a Roku TV?

To put it simply, a Roku TV is like any other smart TV, meaning it’s a TV that lets you use internet streaming services, apps, and other features, such as voice controls, without having to use any external devices. Roku licenses other manufacturers to make Roku TVs, including Onn, Sharp, RCA, Hisense, and others. What sets Roku TVs apart from other brands is that they run Roku OS. The OS is what makes it possible to use those apps, streaming services, voice controls, and more.

A Roku TV is a TV that runs the Roku OS.

When you first turn on a Roku TV, you’ll see the home screen. From here, you can access streaming apps like Netflix, Disney Plus, and others, watch conventional broadcast or cable television, change settings, and more. Depending on your model of Roku TV, you can also adjust certain picture settings. And if you have audio products marked with the Roku TV Ready logo, you can integrate them into your home theater setup as well.

How is Roku TV different from a Roku Streaming Stick?

Ryan Haines / Android Authority

While this guide is about Roku TVs, Roku might be more famous for its Streaming Sticks and boxes. These are separate adapters you can attach to any TV to use Roku services.

If you already like your TV, this option may be best for you, but if you’re in the market for a new TV and like Roku, a Roku TV might better fit the bill. On the other hand, a Roku Streaming Stick has the advantage of working on nearly any TV with an HDMI port. Plus, a Streaming Stick is much cheaper than an entirely new TV.

But it does have some downsides. For instance, you will have to keep track of two remotes: the Roku remote and your TV remote. Furthermore, the integration between your TV and the content you play won’t be very tight.

The difference between Roku TVs and other smart TVs


As we mentioned briefly earlier, what sets a Roku TV apart from other smart TVs is Roku OS. Roku TV works like most other smart TV operating systems.

Perhaps the most notable thing about Roku OS is how it can work with other ecosystems. Instead of locking you into one voice assistant, you can use Google Assistant, Amazon Alexa, or Apple HomeKit. And because Roku has been in this business for a while, things tend to run smoothly. That’s not to say things don’t go wrong, but the overall experience is usually pretty consistent.

Roku TVs work with multiple other smart assistants, unlike some other offerings.

Some Roku TVs also tend to support picture standards like Dolby Vision and 4K HDR (depending on the specific model). That means you get an improved picture and the convenience of built-in streaming services.

Roku TV vs. Samsung TV, Apple TV, Fire TV, WebOS, and Google TV

Now that you know what Roku TV is and how it stands out against other smart TV platforms, you might wonder how it compares to some other options. One thing to note generally is that not every platform will have every streaming app available. Furthermore, proprietary smart TV operating systems tend to lag behind Roku regarding new apps and features. With that in mind, here’s a quick rundown of other smart TV options compared to Roku.

Samsung Tizen TV


Samsung uses an operating system known as Tizen on its smart TV offerings. This creates a tightly-integrated experience with other Samsung products and Bixby, but third-party devices may not slide in as cohesively.

Samsung TVs tend to have simple user interfaces and a decent selection of apps. It’s not as extensive as other options but still varied enough to contain YouTube, Prime Video apps, and others. You also get Samsung TV Plus, which offers free TV and some movies.

However, some people may find the simple user interface of Tizen downright limiting. Additionally, quality control can sometimes be spotty, and the search feature isn’t as robust as on other smart TV operating systems.

Apple TV

Eric Zeman / Android Authority

Apple doesn’t manufacture TVs, so you must purchase a separate Apple TV device to use their smart TV options — not to be confused with the streaming service Apple TV Plus.

If you’re counting on the ease of use and integration that a smart TV gives you, then using a set-top box like Apple TV may not be for you. But Apple TV might make sense if you’re immersed in the Apple ecosystem.

You can choose the Apple TV 4K or Apple TV HD, depending on what your TV supports and how you want to watch content. One notable feature of the Apple TV 4K is Apple Arace, which lets you browse an extensive library of games.

Fire TV


Amazon’s offering in the smart TV world is Fire TV. Like Roku, you can buy Fire TV Streaming Sticks or televisions with Fire TV built-in. As expected, it lets you use Alexa for voice commands but not other assistants. As for apps, you cannot access the entire Google Play Store even though Fire TV is Android-based, but you can install some additional apps.

A Fire TV will likely fit in with your lifestyle if you’re already a fan of Amazon’s services. You can also access cloud-based gaming services like Apple TV 4K.


Adamya Sharma / Android Authority

LG’s smart TVs run WebOS. It has an interface that occupies the entire screen and works with Bluetooth accessories like keyboards. You can also choose to use Google Assistant or Amazon Alexa as your voice assistant.

WebOS lets use live apps, which let you pause content in one app, then come back later and resume where you left off. This could come in handy if you’re a multitasker and want to save your progress in a show or movie. However, you don’t get as many apps to choose from on WebOS compared to some other options.

Android TV and Google TV


Android TV is quite prominent, but you may not notice this at first. Just like Android phones, manufacturers put their own spin on Android TVs, so the experience is less consistent across bands. This could mean a less-than-seamless experience but also one that feels more tailored to your specific TV.

Android TVs can also stream from Chromecast, which makes it convenient to stream content you might not have access to using built-in apps. And as expected, Google Assistant is your voice command option.

Google TV is the latest iteration of Android TV. It uses algorithms and suggestions to show you new content. You get access to many streaming services, including 43 of the most popular such as Peacock, Discovery Plus, Crackle, and many more.

Should I buy a Roku TV?


If you’re considering a Roku TV, it could make sense for you if you want a fully-integrated device with one remote to keep track of. Roku works with other smart device ecosystems, too, making it easy to integrate into existing setups. Plus, the interface is easy to use, and you have a decent selection of apps to browse.

Roku also tends to update its OS and add new features faster than proprietary smart TVs, which could be handy if you demand the latest and greatest.

However, you lose flexibility if you choose a TV with Roku built-in. You’ll be tied to Roku services unless you buy an adapter or set-top box from another brand, which introduces the hassles of buying a separate device.

TCL 55″ Class 4-Series 4K UHD HDR Smart Roku TV

TCL 55″ Class 4-Series 4K UHD HDR Smart Roku TV

The 4-Series Roku TV delivers stunning 4K picture quality with four times the resolution of Full HD for enhanced clarity and detail, as well as endless entertainment with thousands of streaming channels. High dynamic range (HDR) technology delivers bright and accurate colors for a lifelike viewing experience.

See price at Amazon

Frequently asked questions about Roku TV

Roku TVs come in HD, 4K, and 8K resolutions and range from 24-inches on up.

No, Roku licenses its OS and name to manufacturers like Onn, Sharp, and others who make the TV itself.

No, Roku TV is the name applied to smart TVs that run Roku OS as built-in software.

A Roku TV is a type of smart TV A smart TV that uses a built-in Roku operating system connect to access apps for streaming services like Netflix, Hulu, or Amazon Prime Video.

There is no monthly fee to use a Roku TV itself. However, while many channels and apps are free, others, like Netflix or Hulu, require their own monthly subscription fees.

The purpose of having a Roku TV is to access a large variety of streaming services and apps without needing a separate streaming device. With a Roku TV, you can watch content from numerous sources, like Netflix, Amazon Prime Video, Hulu, and many more, all in one place.

Yes, you can watch regular TV on a Roku TV. Roku devices have tuner inputs that allow you to connect an antenna to watch over-the-air television broadcasts. Additionally, many cable providers offer apps that let you stream live TV directly through the Roku interface.

Yes, ABC, NBC, and CBS all have apps available on the Roku platform, allowing you to stream their content. However, live and local content may require a subscription to their respective streaming services. Also, for live broadcasts, it depends on the market and whether these channels have agreements with Roku in your area.

All Roku devices come with the free Roku channel, which offers over 250 live channels, Roku Originals series, popular movies, children’s programming, and more.

TV in the kitchen – Tele-Art

built-in TV in the kitchen

When integrating a TV into such an important area as the kitchen, the question arises not only of dissolving the TV into the interior, but also of the practicality of its use. It is necessary to think over and take into account all the prospects and features of the TV in the kitchen and combine convenience, safety and the aesthetic component of the project.

TV as part of the interior

Our years of experience in installing TVs will allow you to choose the best place in the kitchen and prevent all the nuances for maximum comfort of the audience and create a vivid impression that breaks the usual stereotypes with its simplicity and originality. Use together with us all the possibilities of modern technologies and create the kitchen of your dreams!

An endless desire for beauty and an urgent need for comfort inspire the creation of amazing things.
It is this combination that helps to make life better and people happier!


Depending on the possibilities and needs, the built-in TV in the kitchen is located in the following places:

Kitchen wall

Standard placement of the built-in TV. The product can be fixed in the plane of the wall, if it is possible to make a niche for a TV or hinged – then the thickness of the structure will be only 6 cm. As always, the color and shape of the glass / mirror can be chosen individually to the style of your kitchen.

In this way, the built-in TV can be installed in any convenient and suitable area of ​​the kitchen. That allows you to choose a place convenient for viewing.

Cabinet door

Thanks to its minimum depth of 5-6 cm, the built-in TV in the kitchen can be integrated into a cabinet door or a door covering a technical space. This method of arrangement fits perfectly into the overall interior, significantly saves kitchen space and also performs a practical function.

Kitchen apron

The best built-in TV in the kitchen in its approach, ergonomics and design. The apron can be of various shapes and sizes, with and without illumination, with various patterns and colors of painting. The built-in TV is protected from moisture, splashes and high temperatures. And thanks to hardening and a protective film on the back of the mirror / glass, the built-in TV has increased resistance to mechanical stress.

Team of professionals

A responsible approach and rich experience with SLR TVs will allow us to prevent many nuances and answer most questions already at the design stage.

Each professional mirror or designer TV for the kitchen is designed and created individually by hand, in accordance with the wishes and possibilities of the customer.

A team of experienced specialists works on the design, manufacture and installation of equipment under the guidance of technical director Yazlovetsky A.P.


Built-in TV in the kitchen has a number of advantages over conventional TVs.

Built-in TV in the kitchen can have a completely unique and unusual design. Depending on its location, the shape and size of the built-in TV is selected in such a way as to fit into the created interior as much as possible, emphasize its features, or become a self-sufficient and important part of it. We will realize even your most daring ideas!

The built-in TV can be controlled either through standard remote controls or through an automation and control system using a phone or tablet. The latter allows you to control not only the TV itself (channel switching, sound control, Internet access, etc.), but also (if the customer wishes) the level of illumination, climate, video surveillance cameras, etc.

More details about the smart home automation system »read in a separate block.

The audio signal can be output both through the original TV speakers and through external mounted or ceiling acoustics. The latter is the most popular way to extract sound among our customers and allows you to enjoy clear and high-quality sound without cluttering up the kitchen. This creates a special effect of enveloping the sound of the entire room.

We care about the safety of our products. We do not glue mirrors, but fix them with a reliable German magnetic system. This allows you to easily access the TV at any time and hang the mirror back.

An armoring film is glued on the reverse side of the mirror, which additionally protects the TV-mirror from scattering of fragments, as on modern double-glazed windows. All connections are made strictly within the accepted standards.

Order a built-in TV for your kitchen!

A project of any complexity, taking into account all your wishes. Contact us to discuss all the details.


Frequently Asked Questions:

How much does a built-in Tele-Art TV cost?

Cost is the sum of the price of the main component, TV and other materials and components. It turns out the cost of the TV is always calculated individually, depending on your size and wishes.

How much does it cost to install a TV?

The cost of installing a mirror TV depends on its size and design complexity. Calculated individually in each case.

Delivery time?

Most of our products are made-to-measure TVs, so it needs to be made from scratch. Depending on the complexity of the project, the term can be from 15 to 30 working days.

What are the guarantees?

TVs have a 1 year factory warranty and a 5 year warranty on our materials and labor. If during this time something breaks, we take the TV to the official service center on our own. But in order not to waste precious time on repairs, we choose equipment that works flawlessly.

Will there be glare on the mirror?

Glare can be even with a regular TV or smartphone, this is due to the glossy surface of the screen. To minimize them, you must first use only high-quality bright matrices of TVs. And of course, you need to choose the right place to install the TV in order to prevent sunlight from hitting the screen.

How does the TV cool behind the mirror?

We will tell you about it when we meet in our showroom. We invite you to visit!

Other services:

Design, manufacture and installation of amazing customized mirror TVs.


Design, production and installation of designer televisions according to our and your projects.