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Samsung Opens 2023 TV Pricing With Neo QLED TVs Starting at $1,200

Get ready for the TVs of 2023. New televisions announced at CES will start hitting store shelves in late winter and spring, and Samsung is among the first to out a price on its big-screen offerings. The biggest TV maker in the world has set the initial prices for its high-end Neo QLED TVs and as you might expect, they’re pretty expensive.

Prices range from the 43-inch QN90C at $1,200 to the 85-inch 8K QN800C for a cool $6,000. Neo QLED is the name Samsung uses to denote TVs with mini-LED backlights, which deliver improved picture quality in CNET’s tests — although not as good as OLED, a technology Samsung also sells. The 2023 Neo QLED lineup includes two series with 8K resolution and three with 4K. 

The company says the new models deliver brighter highlights, an essential aspect of image quality. High-end Samsung QLED TVs are generally very bright, but the top-of-the-line 8K QN900C takes it to a new level. Samsung boasts up to 4,000 nits of peak brightness, which, if true, would make it the brightest TV I’ve ever measured. According to my tests, Samsung’s peak brightness claims come with a big catch: They dim after a few seconds. Even so, I expect that TV to be exceedingly bright. 

Samsung’s 8K QLED TV now comes in a gigantic 98 inches.

James Martin/CNET

Samsung currently sells 98-inch TVs in 4K resolution, but the 98-inch QN900C would be its first in 8K. Samsung hasn’t announced pricing on any of these models yet but for reference, the current 4K 98-incher costs a cool $15,000, so the 8K version will likely be significantly more. 

Samsung’s second 8K series, the QN800C, won’t be as bright as the 900C, has a 60Hz refresh rate and comes with a slightly wider frame around the screen. Both models also use Samsung’s One Connect box for HDMI and other connections to external gear. And I still don’t think 8K resolution is worthwhile in any size.

Watch this: Samsung Goes Bigger With 77-Inch QD-OLED, 98-Inch QLED TVs

All of Samsung’s Neo QLED models, both 4K and 8K, include full-array local dimming. Samsung says it has improved image quality this year, with better local dimming, 14-bit processing, AI upscaling, Auto HDR remastering and anti-reflective technology on every model. While I don’t expect any of those enhancements to allow this QLED TV to beat OLED models, the Samsung QN90B was my favorite non-OLED TV of 2022 so I expect the QN90C to be just as good.

Beyond improving image quality, Samsung touted some new features related to its optional camera. Samsung sells its own “easily detachable, privacy-focused videoconferencing and workout-assisting camera” for $100, or you can attach a third-party camera. Either way, the camera can monitor your health — including heart rate, oxygen saturation and stress — by detecting changes in facial skin color. You can use it to connect to and communicate with your doctor. The camera can also be used for video calls with a new app, to check in on pets or others in the living room or to assist in workouts.

Read more: Samsung’s New Telemedicine App, Camera Aims to Give Your TV Telehealth Powers

Samsung is branching out into remote medical care on its TVs and other devices.

David Katzmaier/CNET

Samsung’s QLED TVs like the QN90B have great design and features, including built-in cloud gaming, which I like but hardly consider a must-have. On the other hand, they generally cost more than other sets with similar image quality, so I don’t consider them as good a value as models like the TCL 6-Series or Hisense U8H. I got the chance to check out some of the new QLED TVs in person at CES and while they look great, the real question will be how they compare to other 2023 TVs for the money. I won’t know that until I can review them for real, which I expect to happen this spring. 

In the meantime here’s the pricing and availability information Samsung announced (note that “TBD” means Samsung hasn’t set a price yet). The company says all of the series below, except the QN95C, “will be part of the phased rollout at authorized retailers nationwide this week, with additional sizes and lines to be announced at a later date.”

One note on the refresh rate column below. Many of Samsung’s models include a 144Hz capability but that’s mainly useful for high-end PC cards; consoles like Xbox Series X and PS5 max out at 120Hz. 

Model Series Resolution Size Refresh rate Price
QN98QN900C QN900C 8K 98 144Hz TBD
QN85QN900C QN900C 8K 85 144Hz TBD
QN75QN900C QN900C 8K 75 144Hz $6,300
QN65QN900C QN900C 8K 65 144Hz $5,000
QN85QN800C QN800C 8K 85 120Hz $6,000
QN75QN800C QN800C 8K 75 120Hz TBD
QN65QN800C QN800C 8K 65 120Hz $3,500
QN85QN95C QN95C 4K 85 144Hz $5,800
QN75QN95C QN95C 4K 75 144Hz $4,200
QN65QN95C QN95C 4K 65 144Hz $3,200
QN85QN90C QN90C 4K 85 120Hz $4,800
QN75QN90C QN90C 4K 75 120Hz $3,300
QN65QN90C QN90C 4K 65 120Hz $2,800
QN55QN90C QN90C 4K 55 120Hz $2,000
QN50QN90C QN90C 4K 50 144Hz $1,600
QN43QN90C QN90C 4K 43 144Hz $1,200
QN85QN85C QN85C 4K 85 120Hz $3,800
QN75QN85C QN85C 4K 75 120Hz $2,700
QN65QN85C QN85C 4K 65 120Hz $2,000
QN55QN85C QN85C 4K 55 120Hz $1,500

Update, March 10, 2023: Samsung originally provided CNET erroneous information about the refresh rate of the QN800C series. All sizes have 120Hz refresh rate. 

Which 2023 Samsung TV Should You Buy?

Samsung is the leading TV brand worldwide, and it sells more sets in the U.S. than any other company. That means you’re likely to at least consider a Samsung TV if you’re shopping for a new set.

But which Samsung TV should you consider? That’s a complicated question because of the sheer number of TV models the company offers each year.

This year, Samsung’s TV lineup includes two QD OLED TV series, including a new lower-priced line; three new series of Neo QLED TVs, which all have Mini LED backlights; and three new mainstream QLED lines, which have quantum dots but not Mini LED backlights. Samsung also has two new series in its Crystal Vision sets, which are value-priced, entry-level models with tried-and-true technology. Prices range from about $400 for a 43-inch Crystal Vision set to more than $5,000 for the largest flagship Neo QLED set.

In addition, Samsung has a limited number of 8K TVs, and a new, smaller version of its modular Micro LED “Wall TV” technology.

Across several series, the best Samsung TVs in 2023 are getting a new, more powerful processor the company says can help deliver higher brightness, more accurate colors, and better AI-assisted upscaling of lower-resolution content to the set’s 4K resolution. For gamers, some top models in multiple series get a 144Hz variable refresh rate (VRR) for PC games, faster response times, and AMD FreeSync Premium Pro certification. (We provide specific details on all the new TVs and models below.) Most sets also get an auto low-latency mode (ALLM) that reduces input lag.

More TVs this year include Dolby Atmos/DTS: X 3D audio, as well as Samsung’s Object Tracking Sound (OTS), which helps localize sounds to onscreen action. Almost all of the TVs also support Q-Symphony, which lets you pair the TV’s built-in speakers with your Samsung soundbar for a more immersive experience.

Every year Samsung updates it Tizen smart TV system. There are a ton of new features in 2023, including some focused on telehealth and in-home health monitoring, and the ability to chat in real time on your TV. One promising feature, called Relumino Mode, is designed to help those with limited vision enjoy TV shows. Enabled by a click on the remote, the mode uses AI to dynamically outline the edges of onscreen elements and rebalance colors to make people, objects, and even text easier to see.

Also, Samsung says it will support Matter, a technical standard that should help smart home devices from different companies work together more easily.

Here’s are details on each major model family in Samsung’s 2023 TV lineup:
Crystal Vision TVs
MicroLED and Lifestyle TVs

In 2023, Samsung will offer a new, less pricey S90C QD OLED TV series, as well as a new 77-inch screen size; last year’s QD OLED sets topped out at 65 inches.

I’ve put together a deep dive into QD OLED technology, but in short here’s why QD OLED is such a big deal. It marries the traditional benefits of OLED TVs—rich, deep blacks, high contrast, and unlimited viewing angles—with quantum dots, which can produce a wider range of more vibrant colors. Because these TVs don’t use color filters in front of the light source, QD-OLED TVs have the potential to reach higher peak brightness levels without losing any contrast. (If OLED TVs in the past had a weakness, it was their relatively low peak brightness.)

This year, the flagship models are in the S95C series, which replaces last year’s S95B sets. Like the new S90C sets below them, they’re offered in 55-, 65-, and 77-inch screens sizes. Samsung says these flagship models will be even brighter than last year’s sets, with more vibrant colors and improved HDR performance. (Samsung sets support HDR10, HDR10+, and HLG, but not Dolby Vision.) They’ll also include a new “Auto HDR Remastering” feature, which can analyze and apply HDR effects to SDR content. We’re currently testing one of these sets, so we’ll soon be able to see for ourselves.

All the S95C sets have speakers arrayed around the screen—including some that fire upward for a sense of height—and support for 4. 2.2 Dolby Atmos and OTS+sound. These models come with Samsung’s external One Connect box for connections.

The S90C models are similar, though they lack the One Connect box, don’t get quite as bright, and have a slightly less premium audio system. Sets in both series have up to 144Hz refresh rates for PC gaming (otherwise they are 120Hz) and Samsung’s Gaming Hub (shown below) and Game Bar 3.0. The latter is an overlay feature that gives you access to game and sound modes, settings, a mini-map zoom feature, and a virtual targeting effect that enhances the crosshairs in first-person shooters for better accuracy.

Both the S90C and S95C TVs come with ATSC 3.0 tuners for receiving Next-Gen TV over-the-air signals when they become available in your area.

Prices are subject to change, but right now the 55-inch S95C set is about $2,500, the 65-inch model is $3,300, and the 77-inch set is about $4,500. The 55-inch S90C set costs about $1,800, the 65-inch model is around $2,600, and the 77-inch version is about $3,500.

Samsung’s 2023 sets have a dedicated Gaming Hub that offers access to a variety of streaming game services, no console required.

Photo: Samsung
Photo: Samsung

Samsung is also making improvements to its top-tier Neo QLED TVs, which are quantum dot sets that use Mini LED backlights. Without getting too technical, Samsung says it’s improving brightness and contrast by increasing the number of dimming zones in the Mini LED backlight, with better algorithms for controlling them.

Samsung’s 2023 Neo QLED models get the new “Neural Quantum” processor found in the QD OLED sets, which supports 14-bit processing and AI upscaling. They also get the Auto HDR Remastering feature, which uses AI deep learning technology to analyze standard dynamic range content and apply HDR effects.

The flagship 4K Neo QLED sets are found in QN95C series models, which do away with last year’s One Connect box and come with a detachable webcam for video conferencing, fitness, and telehealth monitoring services. In addition to the features mentioned above, these TVs include a 4.2.2-channel Dolby Atmos/OTS+ sound system.

These sets are offered in 65-, 75-, and 85-inch screen sizes, with prices running from about $2,800 to $5,800.

Samsung has Neo QLED TVs at several price levels.

Photo: Samsung
Photo: Samsung

Below the flagship Neo QLED sets are the QN90C models, offered in screen sizes ranging from 43 to 85 inches. Prices range from about $1,200 to 4,800. The main difference between these and the QN95C sets are fewer local dimming zones, a bit less peak brightness, and a slightly less powerful 4.2.2-channel OTS+ sound system. (The smaller 43- and 50-inch sets get a lower version, called OTS Lite.)

Both the QN90C and QN95C TVs come with ATSC 3.0 tuners for receiving Next-Gen TV over-the-air signals when they become available in your area.

Samsung’s entry-level Neo QLED models are found in the QN85C series. Once again, the big differences as you move down to these sets are fewer local dimming zones, a bit less peak brightness, and a less powerful (2.2.2-channel) Dolby Atmos sound system with OTS (rather than OTS+) audio.

These sets are offered in screen sizes from 55 to 85 inches, with prices ranging from about $1,500 to $3,800.

In terms of 8K, still waiting to gain any kind of momentum here in the U. S., the flagship series will be the QN900C series, which boasts up to 4,000 nits of brightness and up to 1,000 local dimming zones, according to Samsung. These sets have an ultra-thin frame design with a 6.2.4-channel array of speakers, plus support for Dolby Atmos and the company’s top OTS sound system, called OTS Pro.

You’ll still pay a premium for 8K in 2023—the 65-inch QN900C is currently selling for about $4,500, and the 75-inch model is $6,300.

There’s also a QN800C series below it with fewer features and a lower price. For example, it doesn’t get quite as bright, and it has a 120Hz rather than 144Hz refresh rate. There’s also a slightly different design, and a less powerful 4.2.2-channel Dolby Atmos/OTS+ (instead of OTS Pro) sound system. It, too, features the One Connect box.

The 65-inch 800C costs about $3,500, while the 75-inch version sells for about $4,000.

TVs in both 8K series come with ATSC 3.0 tuners for receiving Next-Gen TV over-the-air signals when they become available in your area.

Samsung’s 4K QLED sets are its mainstream TVs for 2023, offered in three series. These sets offer some step-up features, such as quantum dots, at more affordable prices. However, you do have to give up the Mini LED backlights.

These sets have the slimmest design of all the QLED models, and all (except the 50-inch set) support 120Hz VRR gaming and Freesync Premium Pro. The TVs also support Dolby Atmos audio but have a 2.2-channel speaker system and include a less premium version of OTS sound, called OTS Lite.

The top QLED series this year are the Q80 sets, which have full-array LED backlights with local dimming. (This works much like the Mini LED backlights, which are divided into zones that can be separately illuminated and dimmed, but the LEDs are larger so there are fewer of them.)

The Q80 sets are offered in a very wide range of screen sizes, from 50 to 85 inches, with prices starting at about $1,000 and running up to $3,300. There is also a 98-inch Q80C set, which is selling for about $8,000 right now. (TCL is the only other TV brand we’ve seen with a regular 4K TV this size; it’s currently selling for about $6,000.)

The big change when you drop down to the Q70 sets is that you lose the full-array LED backlight, which can help improve black levels and contrast and reduce halos around brighter objects when they’re displayed against a dark background. Instead, you get edge LED backlights with full-frame dimming, meaning the whole backlight is dimmed rather than individual zones. These sets also have a less powerful OTS Lite audio system. You also get a different processor (Quantum Processor 4K), though it, too, as AI-assisted upscaling.

These models, offered in 55-, 65-, 75-, and 85-inch screen sizes, support 120Hz VRR, ALLM, and Freesync Premium Pro. Prices range from $1,000 to $2,500.

The entry-level 4K QLED sets are found in the Q60 series, in screen sizes ranging from 32 to 85 inches, with prices starting about $500 and running up to $2,000 for the largest models.

These sets also have edge LED backlights with frame dimming, and they’re the least expensive models that include the newest Game Bar interface. These TVs don’t get as bright as the sets above them, and they’re 60Hz sets so they don’t support 4K/120Hz gaming, though all the models except the 32-inch set support the Game Bar and ALLM. They also have a less powerful processor. Like the other QLED sets, these TVs come with Bixby and Alexa built in, along with a SolarCell rechargeable remote.

Samsung’s most affordable 4K models are its Crystal Vision sets, which lack the quantum dots found in all the company’s other series. This year, there are only two new series. The top models are in the CU8000 series, with screen sizes ranging from 43 to 85 inches, and prices starting at $400 and running up to $1,600. All the models except the 85-inch set are 60Hz TVs; the 85-inch has a 120Hz panel.

The CU7000 sets are offered in the same screen sizes, plus 58- and 70-inch models, with prices ranging from $300 to $1,300. These sets have a different, less slim design, and don’t include Samsung’s Bixby and Amazon Alexa voice assistants built in. They also don’t include Samsung’s solar-cell remote, which can be recharged using normal room lighting and that comes with the 8000-series sets. However, both series support both Q-Symphony and OTS Lite sound.

MicroLED TVs, in which every LED is its own lightsource—so there’s no backlight, just like in OLED TVs—remain prohibitively expensive ($100,000 and up) for the average consumer. MicroLED TVs are modular, in the sense that you can combine blocks of Micro LEDs to form specific screen sizes. The only real news for 2023 is that there will be a smaller 76-inch option, called the MicroLED CX, joining 89-, 99-, and 110-inch versions.

As for its lifestyle TVs, such as The Frame, The Serif, and The Sero, Samsung is introducing some minimal changes to the lineup in 2023. For example, the Frame gets new colored bezels, including a metal one, along with a new auto-rotating TV mount that lets you rotate from landscape to portrait mode (just like The Sero) with the click of a button. There’s also a new version of the 32-inch model that now includes a motion sensor, something already present in other screen sizes. It can be used to set up the TV to display art when the set is off.

James K. Willcox

James K. Willcox leads Consumer Reports’ coverage of TVs, streaming media services and devices, and broadband internet service. His focus ranges from the challenges of finding affordable internet service to emerging display technologies. A veteran tech journalist, Willcox has written for Business Week, Maxim, Men’s Journal, Rolling Stone, Sound & Vision, and others. At home, he’s often bent over his workbench building guitar pedals, or cranking out music on his 7.2-channel home-theater sound system.

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