Best Buy Black Friday Ad 2023

The Best Buy Black Friday Ad 2023  is Here! I have the complete Best Buy Black Friday Ad Preview and all of our Favorite Black Friday Deals for 2023 to share with you!

Best Buy Black Friday Deals 2023

Shop Best Buy Black Friday Deals Online at BestBuy.com

Best Buy Black Friday Quick Links:

• • Best Buy Black Friday Ad Preview
  • Best Buy Black Friday Hours
  • Best Buy Black Friday Deals 2023

DON’T FORGET! Text BLACKFRIDAY to 385-503-5196 or Sign Up for Email Updates Here to get Black Friday Alerts with all the best deals before they sell out! 

 

Best Buy Black Friday Ad Preview

We don’t have the Full Best Buy Black Friday Ad Preview Yet because it hasn’t been released, but I do have the Best Buy Black Friday Early Access Deals to share with you, this will give you a great idea of the Black Friday Prices at Best Buy and you can shop all of these deals early! Click Here to Shop the Best Buy Early Access Sale!

Best Buy Black Friday Price Guarantee

Best Buy is starting off Black Friday WAY early this year!! ALL of the Black Friday Deals are Available Online Today so that you can shop the Black Friday Deals Now! They are also offering a Black Friday Price Guarantee this year, if you buy a Black Friday deal and then they offer a lower price you can get the lowest price! 

Click Here to Shop the Black Friday Sale Online!

As you shop be on the lookout for the Black Friday Deal Markings by the price to know which items are actually the Black Friday price and which ones aren’t! 

It looks like they released a few of the deals early but this probably isn’t everything!! 

Best Buy Black Friday Deals 2023

Here are my FAVORITE Deals LIVE NOW in the Best Buy Black Friday Sale!!  Remember these are price guaranteed to be the best price prior to November 26th that means you don’t have to worry about waiting to find a better deal at Best Buy! 

Toshiba Smart Fire TV – 32″ – $79. 99

Toshiba Smart Fire TV – 32″ – $79.99

Looking for a new TV to add to your kitchen or office? This Toshiba Smart Fire TV – 32″ is only $79.99 and a great option!!

Insignia Smart Fire TV- 32″ – $99.99

Insignia Smart Fire TV- 32″ – $99.99

I also spotted this really nice Insignia Smart Fire TV- 32″ for only $99.99!! Such an amazing deal!!

Hisense Class A4G Full HD Smart Vidaa TV – 40″ – $99.99

Hisense Class A4G Full HD Smart Vidaa TV – 40″ – $99.99

WOAH! I can’t believe this Hisense Class A4G Full HD Smart Vidaa TV – 40″ is only $99.99!! If you’re on the hunt for a new 40″ TV, then definitely don’t pass up this fantastic offer!!

TCL QLED 4K Ultra Smart TV- 55″ – $199.99

TCL QLED 4K Ultra Smart TV- 55″ – $199.99

You can also snag this fabulous TCL QLED 4K Ultra Smart TV- 55″ on sale for only $199. 99! Sweet!

Hisense 4K Ultra HD Smart Roku TV- 50″ – $229.99

Hisense 4K Ultra HD Smart Roku TV- 50″ – $229.99

Here’s another great TV deal for you! Hurry and grab the Hisense 4K Ultra HD Smart Roku TV- 50″ for only $229.99 during this sale!!

Samsung Galaxy Buds – $69.99

Samsung Galaxy Buds – $69.99

These Samsung Galaxy Buds are only $69.99 and would be perfect for gifting this Christmas!

iRobot Roomba i7+ Vacuum – $499.99

iRobot Roomba i7+ Vacuum – $499.99

If you have been wanting a robot vacuum for your home, then you will not want to miss out on grabbing the iRobot Roomba i7+ Vacuum for only $499.99 during this sale!

Xbox Series S Digital Holiday Bundle – $249.99

Xbox Series S Digital Holiday Bundle – $249.99

Here’s a dreamy gift for gamers! Grab the Xbox Series S Digital Holiday Bundle for only $249. 99!

Lenovo ideapad Touch Screen Laptop – 15.6″ – $299.99

Lenovo ideapad Touch Screen Laptop – 15.6″ – $299.99
Features: 15.6″ HD Touch Screen, Intel Core i3, 8GB Memory, 256GB SSD

This Lenovo ideapad Touch Screen Laptop – 15.6″ is a great find for those of you on the hunt for a new laptop! Grab it on sale for only $299.99!

Lenovo Chromebook – 11.6″ – $79

Lenovo Chromebook – 11.6″ – $79
Features: Intel Celeron Processor, 4GB Memory, 64GB eMMC

I also spotted this Lenovo Chromebook – 11.6″ for just $79 which is an incredible price!

MacBook Air Laptop – 13.3″ – $799.99

MacBook Air Laptop – 13.3″ – $799.99
Features: Apple M1 Chip, 8GB Memory, 256GB SSD

I am definitely a Mac user by heart, so seeing this MacBook Air Laptop – 13.3″ makes me super excited to save on some new tech!! Grab it for just $799. 99!!

Lenovo Flex 3 Chromebook Laptop – 11.6″ – $99

Lenovo Flex 3 Chromebook Laptop – 11.6″ – $99
Features” 11.6″ Touchscreen, 4GB Memory, 64GB eMMC

Prefer the Lenovo Flex 3 Chromebook Laptop – 11.6″ No problem! Grab it for only $99 during this sale!

Apple iPad – 10.2″ – $269.99

Apple iPad – 10.2″ – $269.99
64GB, Wifi

If you’ve been wanting an Apple iPad, now is your time to shine! Grab the Apple iPad – 10.2″ on sale for only $269.99!

iPad Mini – $399.99

iPad Mini – $399.99

I am also seeing the iPad Mini on sale for only $399.99! Woohoo! This is a great one for traveling!

Apple AirPods – 3rd Generation – $159.99

Apple AirPods – 3rd Generation – $159.99

WOAH! Don’t miss out on this fabulous deal!! You can score the Apple AirPods – 3rd Generation on sale for just $159. 99 which is an awesome price!

Beats by Dr. Dre Studio 3 Wireless Noise Cancelling Headphones – $149.99

Beats by Dr. Dre Studio 3 Wireless Noise Cancelling Headphones – $149.99

WOAH! These Beats by Dr. Dre Studio 3 Wireless Noise Cancelling Headphones are only $149.99 during this sale! These are perfect for under the tree!

Astro Gaming Headset – $19.99

Astro Gaming Headset – $19.99

Got gamers in your home? Grab this Astro Gaming Headset for only $19.99! PERFECT for under the tree!

Keurig K-Latte Coffee Maker – $59.99

Keurig K-Latte Coffee Maker – $59.99

This Keurig K-Latte Coffee Maker is one of the BEST Keurigs and only $59.99 during this sale!!

Ninja Dual Brew Coffee Maker – $99.99

Ninja Dual Brew Coffee Maker – $99.99

I have this Ninja Dual Brew Coffee Maker and LOVE IT! Seriously one of my favorite coffee makers I’ve ever had! Grab it on sale for just $99. 99!

Ember Temperature Control Mug – $99.95

Ember Temperature Control Mug – $99.95

This Ember Temperature Control Mug is always a popular holiday gift! Grab it for your favorite coffee-lover while it’s only $99.95!

Amazon Kindle Paperwhite – 8GB – $94.99

Amazon Kindle Paperwhite – 8GB – $94.99

This neat Amazon Kindle Paperwhite is only $94.99 during this sale… or you can grab the Kindle Paperwhite 16GB Tablet for only $99.99! 

GoPro HERO11 Black Camera – $399.99

GoPro HERO11 Black Camera – $399.99

WOAH! This GoPro HERO11 Black Camera is super cool and a great gift for adventurers! Snag it for just $399.99!

GoPro HERO9 Black Waterproof Camera – $299.99

GoPro HERO9 Black Waterproof Camera – $299.99

This GoPro HERO9 Black Waterproof Camera is also on sale — Grab it for just $299. 99! 

Instax Mini 11 Camera Bundle – $69.99

Instax Mini 11 Camera Bundle – $69.99

WOWZA! Teens will adore this Instax Mini 11 Camera Bundle! Grab it for under the tree while it’s only $69.99!

KitchenAid Professional 5 Plus Series Stand Mixer – $249.99

KitchenAid Professional 5 Plus Series Stand Mixer – $249.99

Do you really like to cook if you don’t have one of these KitchenAid Professional 5 Plus Series Stand Mixers?! Join the fan club for only $249.99 this Black Friday!

GE Profile Opal 2.0 24 lb. Portable Ice Maker with Nugget Ice and Side Tank – $529.00

GE Profile Opal 2.0 24 lb. Portable Ice Maker with Nugget Ice and Side Tank – $529.00

This GE Profile Opal is SO awesome and a must-have for those of you who love to have a nice ice cold drinky drink on you all day 🙂 I use this when I make iced coffees in the morning and it’s life changing! Grab one while it’s $529 this Black Friday!

GE Profile Opal 2. 0 Ice Maker – $479.00

GE Profile Opal 2.0 Ice Maker – $479.00

You can also snag this version of the GE Profile Opal for just $479 this Black Friday! I cannot recommend this enough!!

Crock Pot Express Oval Muti Function Pressure Cooker – $39.99

Crock Pot Express Oval Muti Function Pressure Cooker – $39.99

Make dinner easy with this  Crock Pot Express Oval Muti Function Pressure Cooker! It’s only $39.99 this Black Friday!

FitBit Versa 2 Health & Fitness Smartwatch – $99.95

FitBit Versa 2 Health & Fitness Smartwatch – $99.95
Copper Rose

If you’ve been on the hunt for a low price on the FitBit Versa 2 Health & Fitness Smartwatch, then don’t miss out on this deal! You can grab it during this sale for only $99.95!

Insignia Air Fryer – 5 Qt. – $39.99

Insignia Air Fryer – 5 Qt. – $39.99

This Insignia Air Fryer is a NEED for those of you who love fried goodies, but want a healthier version! It’s only $39.99 during this sale which is an AMAZING price!

Ninja Foodi 10 in 1 Smart XL Air Fry Oven – $229.99

Ninja Foodi 10 in 1 Smart XL Air Fry Oven – $229.99

This Ninja Foodi 10 in 1 Smart XL Air Fry Oven is the coolest kitchen appliance ever! Grab it for just $229.99 this Black Friday while you can!

Keurig K-Latte on Sale for $59.99 – Black Friday Price! 

If you’re looking for a way to cut back on your Starbucks habit this Keurig K-Latte might be just the thing to do it. Make your own coffee drinks at home with the Keurig K-Latte Machine, On Sale in the Black Friday Deals for only $59.99 at Best Buy! 

Click Here to grab yours before they sell out!

8 Qt. Bella Air Fryer only $59.99 (Was $129.99!) 

If you’re shopping for a larger Air Fryer this is an AMAZING DEAL! You can get the Bella 8 Qt. Air Fryer for only $59.99 right now! That’s a HUGE Savings because this is normally priced at $129.99 (Actually other colors are currently $139.99!) I’d grab this one for a gift I imagine it won’t be available at this price very long! 

Click Here to Shop the Bella Air Fryer Black Friday Deals!

 

Best Buy Black Friday Store Hours

When Does Best Buy Black Friday Start Online?

You can shop some of the Best Buy Black Friday Deals Online already! They have some of their Black Friday Deals LIVE ONLINE Right Now! These prices are guaranteed to be the Black Friday Price so you can buy early and still get all the best prices! 

Thanksgiving Week deals start Online Sunday 11/20 with the best doorbuster deals going live on Wednesday Night about Midnight EST! I would be ready to shop online because the best deals will go fast. And typically they have a few in store only items that you cannot get online. 

What Time does Best Buy Open on Black Friday?

Best Buy is advertising One Day Only Online Deals on Thanksgiving Day, they are not advertising an opening time for their stores on Black Friday, I would check with your local store for your specific opening times.  

Best Buy Cyber Monday Deals 2023

Best Buy typically has the Best Buy Cyber Monday Deals start on Saturday 11/26 so be on the lookout, we will add the details in as soon as the ad is released! 

Coming Soon!

Check out all the HOT Black Friday Deals We have Posted Today!!! Click Here to see them all!

Sign Up for our FREE Black Friday Deal Alerts and be the first to know about New Black Friday Deals and The Best Ways to Save On All Your Holiday Shopping!

 

You can also request to join our Black Friday Group on Facebook for updates on the best daily deals and lightning deals + All of our favorite sales each day!

Best Buy Black Friday 2023 Ad

Best Buy Black Friday 2023 Ad, Sales and Deals

Shop at bestbuy.com

Best Buy Black Friday 2023 – What to Expect 

As one of the top electronics retailers in the U. S., Best Buy offers a rich selection of computers, appliances, TVs, cameras, audio systems, and smartphones, most of which get discounted for the Black Friday event. The wide variety of products and the major discounts offered in the previous Black Friday editions have turned this retailer’s event into a long-awaited one for many customers.

This year’s Black Friday opening hours are still to be announced. However, chances are that prices will significantly drop on various categories of products. In the last few years, the prices dropped so much that many shoppers decided on camping out in front of the retailer’s stores just to make sure they get those bargains.

Deals will likely be available both online and in-store in 2023 as well. The retailer releases pre-Black Friday ads, and some of these deals may be available from October. You can see them online on the retailer’s official website when the time comes. Typically, this sale event brings discounts of up to 50% on certain product categories, such as wireless headphones and some laptop models.

While we’re still waiting for the Best Buy Black Friday 2023 Ad to be released, we can get an idea of what the event will bring by taking a look at the last Black Friday editions. The main Black Friday sale is expected to run from Sunday, November 19th, through Friday, November 24th. Stay tuned as we will update this page once new details regarding the Best Buy 2023 event are available.

 

Best Buy Black Friday 2022 Sale

In 2022, the retailer ran the main Black Friday deals from Sunday, November 20th, through Friday, November 25th. Discounts applied to a wide variety of products, such as smart home gadgets, laptops, and TVs. Here are some of them:

• Samsung 2.1-Channel Soundbar for only $129.99
• Up to 50% off Select Google smart home products
• $100 off GoPro HERO11 Black Action Camera
• $200 off Beats by Dr. Dre-Beats Studio Wireless Noise Cancelling Headphones
• $200 off Segway Ninebot Electric Kick Scooter

Browse the Best Buy Black Friday 2022 Ad for additional information on last year’s deals.

 

Best Buy Black Friday 2021 Sale

In 2021, Best Buy released the Pre-Black Friday Ad at the end of October, bringing discounts of hundreds of dollars on a wide variety of products, such as TVs and appliances. These deals were valid from October 19th through October 22nd, 2021.

The Best Buy Black Friday 2021 Ad was released on Friday, November 19th, and included 128 pages of deals that lasted through Friday, November 26th. Here are some of the deals offered in 2021:

• $150 off Samsung – 70″ Class TU6985 4K Crystal UHD Smart Tizen TV (sale price: $599.99, original price: $749.99)
• Up to $500 off select laptops
• $900 off Bowflex -BTX6 Treadmill (sale price: $899.99, original price: $1,799.99).

 

Best Buy Black Friday 2020 Sale

In 2020, Best Buy’s offers were released on October 29th, and the ad included 22 pages of deals. Here is more on what was available in terms of discounts.

 

1. Laptops 

• $250 off Lenovo – IdeaPad 3 15-inch Touch Screen Laptop – Intel Core i5-1035G1 – 12GB Memory – 256GB SSD – Platinum Grey (available for $349.99)
• $250 off Apple – MacBook Pro – 16-inch Display with Touch Bar – Intel Core i7 – 16GB Memory – AMD Radeon Pro 5300M – 512GB SSD (Latest Model) – Space Gray – (available for $2,149.99)
• $180 off HP – ENVY x360 2-in-1 15.6-inch Touch-Screen Laptop – AMD Ryzen 5 – 8GB Memory – 256GB SSD – Nightfall Black – (available for $599.99)
• $400 off HP OMEN – 15.6-inch Gaming Laptop – AMD Ryzen 7 – 16GB Memory – NVIDIA GeForce GTX 1660 Ti – 1TB SSD – Mica Silver – (available for $949.99)

 

2. Headphones / Speakers

• $30 off Apple – AirPods with Charging Case (Latest Model) – White (available for $119.99)
• $70 off Sony – WH-1000XM3 Wireless Noise Cancelling Over-the-Ear Headphones with Google Assistant – Black (available for $279. 99)
• $100 off Sennheiser – HD 450BT Wireless Noise Cancelling Headphones (HD 458BT Exclusive) – Black/Red (available for $99.98)
• $130 off Beats by Dr. Dre – Solo Pro More Matte Collection Wireless Noise Cancelling On-Ear Headphones – Dark Blue (available for $169.99)
• $300 off Samsung HW-Q850T 5.1.2ch Soundbar with Dolby Atmos/DTS:X and Wireless Rear Speakers (2020) – Black (available for $699.99)
• $300 off LG – 3.1.2-Channel 440W Soundbar System with Wireless Subwoofer and Dolby Atmos with Google Assistant – Black (available for $499.99)

 

3. Tablets

• $360 off Microsoft – Surface Pro 7 – 12.3-inch Touch Screen – Intel Core i3 – 4GB Memory – 128GB SSD with Black Type Cover (Latest Model) – Platinum (available for $599)
• $430 off Microsoft – Surface Pro 7 – 12.3-inch Touch Screen – Intel Core i5 – 8GB Memory – 256GB SSD with Black Type Cover (Latest Model) – Matte Black (available for $899)
• $200 off Apple – 10. 2-inch iPad (Latest Model) with Wi-Fi + Cellular – 128GB (Verizon) – Space Gray (available for $359.99)
• $250 off Samsung – Galaxy Tab S6 – 10.5-inch – 256GB – Mountain Gray (available $479.99)

 

4. TVs

• $220 off 70-inch Class 6 Series LED 4K UHD Smart Tizen TV (available for $529.99)
• $250 off Hisense 65-inch 4K Smart TV (available for $249)
• $600 off 55-inch Sony A96 Master Series OLED 4K UHD Smart TV (available for $1,899)
• $400 off 65-inch LG Class GX Series  OLED 4K UHD Smart webOS TV (available for $2,599)
• $1,500 off LG 77-inch Class CX Series OLED 4K UHD Smart webOS TV (available for $3,499.99)

 

5. Smart Devices

• $21 off Echo Dot 3rd Gen. (available for $18.99)
• $12 off Echo Fire TV Stick Lite (available for $17.99)
• $45 off Lenovo – Smart Clock with Google Assistant – Gray (available for $34. 99)
• $40 off Nest Hub 7-inch Smart Display with Google Assistant – Chalk (available for $49.99)

Besides Black Friday, the retailer offers great discounts on different other occasions, such as Father’s Day, Labor Day, 4th of July, and Memorial Day. That’s why it’s important to keep an eye out for these events too—they provide more opportunities for saving money.

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Browse the Academy Sports Black Friday 2022 Ad Scan here on BFAds.sale. Get Academy Sports Black Friday store hours and sale and shop the biggest sale of the year.

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Browse the Kohl’s Black Friday 2022 Ad Scan here on BFAds.sale. Get Kohl’s Black Friday store hours and sale and shop the biggest sale of the year.

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Browse the Target Black Friday 2022 Ad Scan here on BFAds.sale. Get Target Black Friday store hours and sale and shop the biggest sale of the year.

Browse the Ulta Black Friday 2022 Ad Scan here on BFAds.sale. Get Ulta Beauty Black Friday store hours and sale and shop the biggest sale of the year.

Browse the Victoria’s Secret Black Friday 2022 Ad Scan here on BFAds.sale. Get Victoria’s Secret Black Friday store hours and sale and shop the biggest sale of the year.

Browse the Walmart Black Friday 2022 Ad Scan here on BFAds.sale. Get Walmart Black Friday store hours and sale and shop the biggest sale of the year.

 

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How to prepare advertising campaigns for Black Friday

Hello Kinetics!

I have an online flower and gift shop. All this time on Black Friday, I just made discounts on the site, published posts about the sale on social networks and launched an email newsletter. This year I want to add contextual advertising to this list. Tell us what to consider in an advertising campaign (from your own experience)?

Marina

Hello, Marina!

In Russia, Black Friday takes place in the last week of November – in 2020 it falls on the 27th. We at the agency are already in full swing preparing advertising campaigns for online stores and marketplaces, and we decided to share with you a must-do list, in every point of which we are sure, because we have tested everything in action.

The plan is as follows:

• We segment the audience and think over the mechanics.
• Update text ads on search.
• We create banners, teasers, creatives and conduct A/B tests.
• We are announcing a campaign to warm up the audience.
• We plan how to keep the dynamics of purchases in December.
• Adjusting the advertising budget.

Let’s go.

Segmenting the audience and thinking through the mechanics

Black Friday is traditionally awaited by those who have already appreciated the brand’s products, regularly use them and therefore will be happy with the discount, but we always cover not only the current audience, but also those who have been there for a long time or have never been Online.

So, for example, in targeted advertising for an online store of professional art products, we used outreach retargeting campaigns for a hot audience and traffic campaigns for a cold audience. Thanks to this, we have reduced CPO by 75%.

	Audience segment	Mechanics
Outreach retargeting campaigns 900 42	Hot audience In this segment, we combined users who made a purchase in the last month	Audience retargeting
	Less hot but highly engaged audience In this segment, we combined users who did not make a single purchase in the last month, but interacted with the campaign profile on Instagram (liked, commented on posts)	Standard audience setting in the account
9004 1 Traffic campaigns	cold audience This segment includes: those who have not been on the site for more than a month; those who subscribe to competitor groups; those who subscribe to interest groups – about watercolor painting, sketching, etc. — These users have hobbies that they can choose our client’s products to pursue	0002 There are cool mechanics in Google Ads that we love to use on Black Friday – these are “Promotion” and “Countdown”. Promotion An extension with which you can add additional lines to the ad with the name of the promotion, its duration, promotional product, discount amount, etc. This is also cool because the extra line gives you a plus in visibility among competitive ads. Countdown In ads with this mechanic, the days and then the hours before the promotion are first counted down – this is how we trigger the user to go to the site, add him to bookmarks and not miss the sale. In addition, we are expanding the keys – since mid-October, the words “Black Friday” are increasingly appearing in user requests. To increase relevance to queries and smooth out the negative effect of rates that have risen due to high competition, we select keywords according to the scheme “the name of the advertised product + information about Black Friday in different variations. ” The probability of conversion for keywords with such wording is higher – the user already knows what he wants to buy and is looking for an opportunity to do it at a discount – and we are right there. We create banners, teasers, creatives and conduct A/B tests To achieve the best CTR and CR performance, we test ads. One of the tests was as follows: the control segment “A” was shown a banner with the inscription “Black Friday”, and segment “B” with the inscription “Black Friday”. The banner with English writing was clicked more often and there were more conversions from it. This option was left. 2 weeks before the action, we always have banners, teasers and creatives ready so that we can agree on them before the test (in companies where more than one person makes the decision, this takes several days). For those clients who already promoted with us on Black Friday last year, we take 2-3 banners with the best conversion and form new ones. Right now we are in the testing period and so far we see that, despite the growing popularity of video creatives and cool animated solutions, images are the best to enter. It is not yet clear why – we continue to test videos and animations and select the key to the hearts of buyers. In addition to high CTR and CR, our goal is the lowest possible CPO and cost per click, so we conduct A/B tests not only on ads, but also on campaigns. Launched 2 campaigns at the same time with the same ads: one with pay-per-clicks, the other with pay-per-impressions. In the pay-per-click campaign, CPO and CPC were almost 2 times lower. As a result, the pay-per-impression campaign was disabled, and new ads were added to the CPC campaign. We announce a promotion to warm up the audience We launch media campaigns a week and a half before the start of the sale – this is how we warm up the audience so that users keep in mind: “Such and such discounts are planned here”, select something for themselves on the site and were ready for purchases on the days of the promotion. In analytics systems, it can be seen that on the days of display campaigns, users actively add products to the cart. We plan how to keep the dynamics of purchases in December We are in favor of preparing sleds from the summer, so even before the start of Black Friday we are thinking about what we will do in December, when after a big sale there will inevitably be a lull. For example, for an online lighting store, we launched graphic banners in YAN on Black Friday and, at the same time, display advertising with a pixel, which collected a separate segment of users who saw the banners 3 times. This is a warm audience, and while she still remembered us, we launched an advertising campaign with promotions for the New Year. This approach helped us maintain the dynamics of purchases in December and reduce CPO in November-December for the paid traffic channel by 32% compared to the pre-promotion period. In general, it’s good practice to carefully add all customer data to CRM, BigQuery, or wherever you store it after a promotion, so that you can use it later and thus increase the useful effect of an advertising campaign. And finally – we adjust the advertising budget We told everything about our approach to budget planning in the article about media planning, here we just want to add that Black Friday is a hot period when many people try to attract customers and launch advertising. Along with the growth of competition, the rates also grow, and the marginality, respectively, falls (where else can you get a discount, if not from it). How to deal with this: we are reconfiguring CPA automators for each category, taking into account reduced margins, so that campaigns work with planned profitability. We have automatizers based on K50, if you are interested. Also, in order not to lose reach and clicks, we recommend increasing advertising costs in November by at least 30%. And more. Don’t fool your customers with blacked-out overpriced games. Reputation is earned over the years, and such decisions undermine it instantly. Happy Black Friday to all of us! Crazy shopping or an ordinary Friday? 49% of Russians do not plan to buy on Black Friday The international company 4Service Group conducted a survey involving respondents from 30 cities of Russia to dispel the myth: is Black Friday really going to create an incredible stir among consumers this year? The study was conducted by online interview (CAWI) and telephone survey (CATI). According to the study, 49% of Russians do not plan to buy on the day of the Black Friday promotion. How will this affect the business and what can customers expect? What shoppers can expect on Main Friday 2018 Every year millions of shops name Black Friday as the best shopping event of the year. Global discounts do not go unnoticed. Evgeny Lobanov, 4Service Director for Central and Eastern Europe/Turkey commented: “The number of consumers who make a purchase decision on Black Friday in Russia has increased by 14% over the past year. Russians have become selective towards stores, 61% of materialists purposefully look for discounts, monitor favorable price offers for the goods of interest in advance, and competently plan their route through the shopping center. Therefore, create interesting and, most importantly, fair promotional conditions for your customers that will help maintain loyalty, and at the same time increase the average bill.” Willingness to shop on Black Friday Black Friday in Russia has not yet gained such popularity as in the West. Only 22% of Russians are going to buy any goods on the day of the sale. The trend shows that young people (44%), the Alpha generation (born after 2010), are already active participants in the consumer market of this action. About half of the respondents (49%) do not plan to buy anything during Black Friday, another 29% are considering the possibility of making a promotional purchase. Women are more planned approach to the event. Research has shown that today the target audience of Black Friday shoppers is middle-income families. In 2018, the majority of Russians will spend their savings on the purchase of household appliances (37%), and will also please themselves with new clothes and shoes (27%). Caring parents will prefer to spend money on New Year’s gifts for children (18%). There is a trend of lack of advertising activity in large networks selling household goods, perfumes and jewelry, food products. Shopping habits. Who’s looking for discounts? The desire to visit sales in the majority belongs to the beautiful half of humanity. In a survey about willingness to make a purchase, women are more prone to sudden unplanned spending (5.38 points out of 10). Buyers are purposefully looking for discounts on products that have already proven themselves (61%). Among the 450 women and men surveyed, it was revealed that Russians are not used to spontaneous purchases, 29% confirmed that they are used to spending money wisely and clearly planning the purchase of goods. Therefore, it is necessary to acquaint consumers with promotional offers long before Black Friday, stimulating interest in buying and the company’s brand. What is the discount to buy your product? Discounts ranging from 40 to 50% are considered by consumers to be a profitable offer for making purchases on the day of the promotion. If you give customers a 10-20% discount during a shopping frenzy, expect the customer to not take advantage of it – over 36% of respondents consider this discount to be negligible, so most likely they will not decide to make a purchase. Read also: Alexei Gribovsky, POSITRONICA: “We are for fair play, and we give real discounts on Black Friday!” The habit of Russian consumers to give preference to offline purchases with the opportunity to really evaluate the goods is 55%, therefore, the action will go most actively in shopping centers and ordinary stores. Internet advertising does not lag behind, – 23% of buyers chose Russian online stores, another 16% prefer to profitably purchase goods on foreign online platforms. The average Russian spends about $136 per day of the promotion, and the number of sales on the day of Black Friday in 2017 increased by 527%. Hunt for discounts! Black Friday is a sensational promotion that every year tries to surprise customers around the world. The 4Service study showed that today’s youth are already active participants in the consumer market of this action. But in 2018, only 22% of Russians surveyed definitely plan to make a purchase on “shopping Friday”.